Music video for the people, by the people

8 07 2009

by Dan Hoffman (@danhoffman24)

Music creates community, so why not let the community make the music video? The band, Sour, did just that. The video for “Hibi no Neiro” pulls a choreographed number of fans in front of their web cams to perform choreographed actions. Everyone is alone in reality, but appear to be together sharing the same experience in the video. The result is a collection faces from around the world, authentic transitions, and living, breathing mosaic tiles.




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